Halal integrity.
Hospitality excellence.
Global connectivity.

A World Where Every Traveller Can Experience Hospitality With Confidence

We envision a global hospitality and tourism ecosystem where Muslim travellers can discover destinations, hotels, resorts, restaurants, attractions and experiences with greater confidence in their Halal integrity.

At the same time, we help hospitality businesses and destinations understand the Muslim traveller market and develop commercially successful, culturally respectful and standards-aligned solutions.

Our Vision

To become a leading global platform for Halal hospitality and tourism excellence.

Our Mission

To connect standards, expertise, destinations, businesses, investment and travellers to build a stronger global Halal hospitality and tourism ecosystem.

Halal Hospitality & Tourism Alliance

A Global Platform for Halal Hospitality & Tourism Development

The Halal Hospitality & Tourism Alliance (HHTA) is the global industry platform hosted by SalaamHospitality, bringing together tourism authorities, hospitality businesses, tourism organizations, investors, service providers and strategic partners to accelerate the development of the global Halal hospitality and tourism ecosystem.

Four Strategic Pillars

Standards Implementation

Joint Tourism Promotion

Halal Tourism Corridors

Investment Facilitation

Supporting destinations and hospitality operators in understanding and implementing applicable OIC/SMIIC and national Halal tourism requirements.

Connecting destinations with Muslim traveller source markets through coordinated marketing and destination promotion.

Developing commercially viable tourism corridors between OIC and ASEAN markets and among OIC destinations.

Connecting priority hospitality and tourism development opportunities with Islamic finance, investors and strategic development partners.

SalaamHospitality helps hospitality brands build credible positioning and compelling marketing strategies for Muslim travellers.